Managing New Enterprises

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This book is based upon experience of a number of successful entrepreneurs as well as the body of knowledge in business administration as applied to new enterprises and small business management. It integrates practical experience with the standard principles of management and management theory.

“Grunewald, the realist, never insults the intelligence of his readers by a myriad of hero centered, over hyped, accounts of entrepreneurial star performers. This gives his book a rare and very valuable focus on the ultimate essentials of entrepreneur efforts. . . . An early chapter on the desired personal qualifications of an entrepreneur is a perfect example of Grunewald’s skill in downsizing his analysis to the absolute essentials. . . . offers an alternative growth path to the over fourteen million small business whose leaders have been searching, at a ninety-six percent failure rate, for a path to growth beyond the one million level of sales.” – Joseph O’Donoghue

“Libraries should be especially interested in acquiring this book . . . . a must for the prospective entrepreneur and will be very valuable also for the present entrepreneur. This book makes it easy to learn from the experience of others.” – Edward C. Yang


“Dr. Grunewald’s compelling new book Managing New Enterprises is a must-have ‘how-to’ manual for the small business entrepreneur. It is written in the no-nonsense straightforward language that business owners are used to: concise, relevant, and to-the-point. . . . fulfills a niche in the business book market that has been neglected for far too long – a how-to book that is neither trite nor overwrought. Each topic presented is a business necessity, is thoroughly researched by the author, and is presented in a way that provides solutions for common problems. . . .has useful checklists for new entrepreneurs to check their enthusiasm and determine whether their thought processes are thorough and complete. It is an easy to read, entertaining book – mixing street wisdom with academic prowess.” – Jim Westerman

Table of Contents

Table of contents:
Preface: Introduction to Entrepreneurship; Qualifications of a Proprietor; Art of Handling Money; Purchasing; Selling; Advertising; Progressiveness; Business Ethics; Aids for the Business Owner – Personal and Professional Services; On Being a Good Boss; Organization in Business; Function of Profit; Purpose of Business Records; Use of Capital; Raising Capital; The Business Plan; Business Loans and Debts; Use of Credit in Business; Conclusion; Index

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