Artistic Ideals of Graphic Design Artists in the Television Industry

Author: 
Year:
Pages:260
ISBN:0-7734-5316-4
978-0-7734-5316-6
Price:$199.95
This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work. The underlying question studied was: do these individuals fulfill an artistic objective in how they approach their craft? The result is a highly detailed qualitative insight into how television graphic designers work and view their craft that can provide the basis for later research.

Reviews

“The work will be an invaluable source for students hoping to become professional designers. With its interviews of working artists and its careful descriptions of the workplace, the text reveals a clear picture of what this career choice means in terms of creative opportunity as well as challenge. Scholars of media will discover a glimpse into an aspect of television that is rarely studied.” - Dr. Philip S. Kipper, Professor Emeritus, Broadcast & Communication Art, San Francisco State University

“Dr. Ulloth’s work is a clear and detailed study as to how the more traditional principles and precepts of art influence today’s graphic artists and visual designers and how they balance artistic principles, such as aesthetics, against the demands of producing visual content that meets the needs of the client for whom the work is being produced. . . . The author’s methodology and results provide a clear, comprehensive and astute look at the burgeoning field of visual design and those who employ it. The conclusions from this research give insight into the diversity of experience and influences of aesthetic and other traditional artistic principles graphic artists and designers bring to their craft.” - Professor Helen E. Bieber, Department of Electronic Media, Kutztown University of Pennsylvania

Table of Contents

Foreword by Philip S. Kipper
Foreword by R. Arnold Gibbons
Foreword by Helen E. Bieber
Introduction
1 Visual Design: The Problems of Evaluation
2 Examining the Background of Graphic Designers
3 Biographers of Several Early Graphic Designers and Schools
4 Production House: A Historical Review of Charlex
5 Graphic Design: Young International Agency: PRO/CREATE Design and Communications
6 Academic and Professional Preparation and Practices of Designers at British Broadcasting Corporation (BBC)
7 Large Broadcaster: NBC Cable, MSNBC
8 MTV: Graphic Design at a Music Network
9 Survey of People Working in Electronic Television Image Production
10 News Constraints: A Case Study
11 Electronic Technologies, Graphic Artists and Their Art
Appendix: Questionnaires Used for Study of Graphic Artists
Bibliography
Index

Other Art Books


More Books by this Author

2022 - Textualism and Originalism as Methods for Interpreting the Constitution: The Politicization of Justice (hardcover)
2022 - How Freedom of Religion was Regulated in the Thirteen Original States: A Comparative Study of their Constitutions (hardcover)
2022 - How Freedom of Religion was Regulated in the Thirteen Original States: A Comparative Study of their Constitutions (softcover)
2022 - How Freedom of Religion was Regulated in the Thirteen Original States: A Comparative Study of their Constitutions (softcover)
2022 - How Freedom of Religion was Regulated in the Thirteen Original States: A Comparative Study of their Constitutions (softcover)
2021 - The Danger Wealth Disparity Creates for a Democratic Society: A Compendium of Basic Information
2021 - More Whites Than Blacks are Killed by the Police : The Raw Numerical Data
2021 - The Last Words of George Floyd : A Verbatim Transcript (Hardcover)
2021 - Fifty Blacks Killed by the Police : An American Martyrology (Hard Cover)
2020 - Constitutions of the American States Before the American Constitutional Convention (1789) : The Original Texts, with Notes
2020 - Changing the Regulation of Guns by Reinterpreting The Second Amendment: How the Supreme Court has Contradicted the Intent of the Founding Fathers (Softcover)
2020 - The Last Words of George Floyd : A Verbatim Transcript (Softcover)
2020 - Fifty Blacks Killed by the Police : An American Martyrology (Soft Cover)
2020 - Changing the Regulation of Guns by Reinterpreting The Second Amendment: How the Supreme Court has Contradicted the Intent of the Founding Fathers
2020 - The Politics of the Second Amendment: How Subsequent Generations have Dealt with its Substance
2018 - How Elevators and Air Conditioning Changed American Polity: An Essay in Architectural Technology
2018 - How American Popular Television was Created (1946-1956): Recollections of Three-Programming Pioneers - Stanley Quinn, Edmund Rice, and Harry Herrmann