Influencing Sales Through Store Design

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There is a growing recognition that space affects customer behavior and that design and the increasing use of atmosphere is an important shaper and modifier of customer behavior.This project investigates various strategies that best accomplish an objective of encouraging customers to shop for longer periods of time. Specific strategies explored include circulating customers throughout the entire store more effectively, creating turbulences or obstacles to slow the customer down, increasing customer comfort levels within a store, employing atmospherics to affect customers’ perception of time, and facilitating shopping efficiency to allow customers more time for browsing.

Table of Contents

Table of Contents:
Preface; Foreword
1. Introduction
2. Review of Literature: Shaping Retail Space; A Brief History of Design; Store Dynamics
3. Methodology: Hypothesis and Research Design; Library Review; Interviews and Consultations; Personal Experiences
4. Results: Increase Circulation; Turbulence; Increase Comfort levels; Atmosphere/Environment; Facilitate shopping Efficiency; Illustrations
5. Conclusions; Recommendations
References; Index

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