British Techniques of Public Relations and Propaganda for Mobilizing East and Central Africa During World War II

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This monograph presents a detailed account of how the British government developed new techniques of public relations and propaganda during the Second World War and in the early post-war period to mobilize the British empire in the war effort and in a new imperial relationship of partnership. Through the efforts of the Colonial Office and Ministry of Information, they used propaganda to explain the war to populations in the empire and exhort them to maximize their war effort, and to educate the British public about imperial contributions. Propaganda was employed in the United States to combat the threat posed by American anti-imperialism. It was also used to promote racial tolerance in Britain and the empire. After the war, the long-term educative process aimed to contain the political aspirations of the Africans and white settler communities in East and Central Africa.


“The research in British archives has been very thorough and the results are clearly argued and referenced to the sources….So, is the book worth the expense? The answer for libraries especially must be in the affirmative as it is a wide-ranging and informative book on an important subject.” – Contemporary British History “Kate Morris’s book is an important contribution to the study of the growing field of propaganda in British imperial history. Wide-ranging in scope, it should become required reading for those interested in propaganda, the Second World War and African decolonisation.” – Dr. John Kent

“A valuable, authoritative and well researched analysis of how propaganda and new methods of persuasion were used during the Second World War and in the early post-war period to support British colonial policy in Africa and the new relationship of partnership.” – Dr. Elspeth O’Riordan

Table of Contents

Table of Contents:
Preface; Introduction
1. The Colonial Office and Changing Attitudes Towards Public Relations
2. War Propaganda about East and Central Africa 1939-1941
3. The Development of ‘Publicity Sense’ About Empire: Expansion in Propaganda 1941-42
4. From ‘Trusteeship’ to Partnership: Colonial Declarations
5. The Colonial Partnership Campaign 1943-45
6. From War to Public Relations: Propaganda in Africa 1943-45
7. Public Relations and The Projection of Empire 1944-48
Conclusion; Bibliographical Appendix; Bibliography; Index

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