Modeling Behavior From Images of Reality in Television. Narratives, Myths, Information and Socialization

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Examples of what may be considered inappropriate aggressive behavior modeled in television programs as a focus for the textual analysis. It provides ideological, cultural, narrative, semiotic, and political economy analyses of representative content and programs and discusses implications. Readers will gain a broad understanding of the concerns for television effects, and be able to judge the potential of television narratives to influence socialization and acculturation. The study shows that television narratives have the ability to create meanings which reinforce or refute dominant ideas and myths of the society. Examines such shows as Beavis and Butt-Head; Family Matters; Home Improvement; Jenny Jones; Married With Children; Mighty Morphin Power Rangers; Oprah; Roseanne; Sally Jesse Raphael; South Park, and The Simpsons.


“Tony DeMars in his book has provided an insightful analysis of the patterns of interactions in popular television programming genres, such as situation comedies with kiddult appeal, youth-appeal programs and talks shows that draw a significant number of young viewers. . . DeMars makes a notable effort to use multi-faceted critical-cultural methods of analysis but he uses the great body of knowledge in the background that has been generated by behavior science-oriented empirical scholars. . . . has also reviewed the development of ideological and cultural analysis in media studies. This, if and of itself, may be viewed as an important contribution to media research and scholarship, but his identification of the dominant cultural values embedded in television texts enhances the significance of the study further.” – Mazharul Haque

Table of Contents

Table of Contents:
Foreword; Preface
1. Children, Television, and socialization
2. Review of Ideological Analysis
3. Behavioral Effects Research
4. Cognitive Effects and Television
5. Critical Analysis: Difference Among the Categories; Dominant Values Displayed; Ideology and Power; Summary
6. Conclusions
References; Subject Index; Author Index

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