How America Markets Its Wars: A Case Study

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Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in determining with certainty which marketing strategies will convince people to support the war policy.


“Why have so many American presidents had problems building and maintaining support from the American Public? And why is their relationship an even more fundamental component of effective leadership for more recent and contemporary presidents? That is the purpose of this book, to explain how presidents build public support and especially for military actions.”
Prof. Bradley Moody,
Auburn University

“This is a creative and ingenious look at the key question of how presidents make the case for war. Using the two Iraq conflicts initiated by the two Bush Presidents, the author places these cases in the context of business marketing models.”
Prof. Gregory C. McCarthy,
Catholic University

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