This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change.
“. . . mergers and alliances are a response to changes in the environment in which the industry operates rather than the source of change itself. This book reflects that experience by beginning with a long-term look at the drivers for change in the industry before turning to a detailed study of mergers and alliances themselves.” – Sir John Egan, Coventry University
Table of Contents
List of Figures
ISBN10: 0-7734-3740-1 ISBN13: 978-0-7734-3740-1 Pages: 244 Year: 2010